From Idea to Income

Create Your First Six Figures In Your Mission-First Business

So here's what I'm guessing...


You want a growing business with reliable revenue. 

You also want to show up as a leader without the overwhelm you’ve seen consume other business owners.

You want to make a big change to the unequal systems in our society.

And you don’t want to waste time learning things you don’t actually need.

I get it because I’ve been there...and now I'm going to give you the magic sauce to grow!




When I started out, getting some business know-how seemed like a nice-to-have or a someday thing…until I realized how much money I was throwing away by not learning the right skills and habits. 


I’m curious—have you done any of these things in the past six months?


  • Purchased social media ads (or a whole marketing plan) that got zero clicks or signups


  • Had an amazing call with a potential client…who never actually bought from you


  • Spent a day figuring out a new system…and forgot your to-to list (stress alert!)


  • Launched an offer with a bang…and heard crickets instead of sign-ups


  • Suspected you have a mindset block…and weren’t sure how to break through for growth


Hey, no judgment here. It happens to all of us!


But…what if it keeps happening?


Eventually, that means no sales, no growth, and your hard-earned money out the door on the daily…which reverses your growth, reduces your impact, and shakes your confidence.


But it doesn’t have to be that way (and it’s not complicated to learn how to change it!)


Every successful business has a strong foundation: its mission, principles, products, and way of delivering its magic to customers and the world. And I'm about to teach you how to put all of that together in From Idea to Income.


From Idea to Income is a course for entrepreneurs who are experts in their field and need the exact right business skills that will help them land ideal clients, score exciting business opportunities, grow mindfully, and shake up their industries.


Sound like you? Great. Let's keep going, shall we?

By enrolling in this course, you get:

  • Real business skills

    Didn’t get that MBA? Neither did I. The big ‘secret’ is that business is simple—once you know the rules of the road. Learn best practices and under-the-radar strategies in all 5 area of business that you can use immediately.

  • Mindset mastery

    Get ready to blow your own damn mind. This course includes the mindset tools you need to reframe setbacks, keep your battery charged, and succeed year after year.

  • A clear roadmap

    No more 12-hour days of multitasking, juggling, and faceplanting on your couch. Learn what you create FIRST to get to six figures faster so you're not trying to do it all at once.

VIP Package

Here's what you get when your purchase by Monday, November 9:

  • From Idea to Income—the full course
  • 2 group Q&A calls with the Founders Circle, my high-level coaching program, in November and December. Join other driven entrepreneurs and get expert support for 75 days as you make your way through the course. ($497 value)
  • 1 private coaching session with me ($297 value)


ALL FOR $497! (use 5FOR6 at checkout)


VIP PACKAGE FAQs


WHAT'S THE DEADLINE?

These bonuses go away Monday 11/9.


I'M NOT SURE IF I'M READY RIGHT NOW. CAN I JUST WAIT?

Yes, but you'll miss out on the calls and private coaching session! The course is available at any time at full price.


HOW IS THIS DIFFERENT FROM OTHER COURSES?

From Idea to Income gives you strategy in all 5 crucial areas of your business. It's all killer, no filler with strategies that I actually use in my business and with my clients. Other courses go deep in one area, which means you need to cobble together information from a few different experts and sources. This is a one stop shop for strategy + accountability for the rest of the year!


WHAT IF I CAN'T MAKE THE GROUP ZOOM CALLS LIVE?

No sweat—you'll get access to a recording of the conversations for learning on your own time.


WHEN DOES THIS START AGAIN?

The course is available all the time, and I'm not sure if I'll ever offer these bonuses again!

Your dream business is waiting.

Don't waste more time being confused. Create a calm and purposeful business now!

The program framework

Our Strong Backbone Framework is a step-by-step method for creating reliable, repeatable income no matter what business you're building.


The Framework includes skill-building in all 5 areas of running a business—marketing, sales, offers, admin and management, and mindset—in the right order that ensures entrepreneurs at any stage can and will build a business that attracts, serves, and retains clients and customers.


Best of all, this process gives you time for your other gigs and ventures—and even FREE time, too (what a thought!).


I can see it for you now...

You're working towards your big vision and mission purposefully...you're building trust with your audience authentically and boldly with the exact right language and visuals...your sales are skyrocketing...you have more time to kick up your heels, go on vacation, and NOT worry about building a growing business.


OK, you might be thinking, hold on, Jess...


I'm independent, creative, and capable. I know my industry. I can figure this out.


Dear reader, I have to say that I agree with you one hundred percent. Starting a business takes courage and dedication, and I have NO doubt you CAN figure it out eventually.


The thing is...the things you REALLY want, like consistent income (like the same amount in the bank EVERY month), a healthy email list and booming client base, and free time and FUN back in your life...they aren't going to wait for you to figure it out someday.


What I can tell you firsthand is not making consistent money for a loooong time wears down on you. And that's a state of mind that even a great website or a big client can't fix.


When I stopped trying to do #allthethings by myself and raised my hand for help, everything changed. And it felt magical.


It's not magic, really. Just results from doing the right things in the right order.


It sounds so simple...but SO many entrepreneurs are totally in the dark about this.


In From Idea to Income, I walk you through each area of your business so you know exactly how to spend your time to get to stability.


The best part: say goodbye to time-wasting activities that don’t bring in money. This program gives you the skills and knowledge to find your perfect clients or customers, serve them well, and get paid!


"Working with Jess has been the most pleasant gut-check. She has a knack for identifying when a decision is based on fear and knows how to challenge and push you in practical ways. 

Her methods go beyond "business coaching" as she focuses on you as a whole and your responsibilities beyond running/growing your business. 

Since working with Jess I have taken leaps that would have taken me twice as long to make (while probably spending 3x money to do so)."

—Jess Hooper, Lighthouse Culture

Course curriculum

  • 1

    Welcome! Start Here

    • Here's How To Get The Most Out Of From Idea To Income

  • 2

    Mindset Mastery and Becoming Your Own #Goals

    • What Mindset You Need to Succeed As An Entrepreneur?

    • One Less Problem: How To Handle Obstacles

    • Getting SMART: Set Goals Without Shame

    • How To Choose An Idea (And Stick To It)

  • 3

    Mission-Centered Marketing With Heart (And Money)

    • Building A Bingeworthy Brand

    • Discover Your Ideal Client

    • Magnetic Messaging That Serves Your Clients

    • Finesse Your Funnel

    • Create A Hassle-Free Content Plan

    • Marketing Tech 101

  • 4

    Creating Your Offers

    • Why Create Offers Anyway?

    • Make Your Offers Irresistible

    • How And When To Create Multiple Offers

    • Stack That Cash: How To Price

  • 5

    Money-Makin' Mindset And Stress-Free Sales

    • Own Your Money Story

    • Why Do Sales, Anyway?

    • Sales For Servers: How To Use The Sales Stages

    • Level Up (In Every Way): Raise Your Rates, Raise Your Worth

  • 6

    Reclaim Your Time Through Systems, Tech, And Support

    • Delegate and Automate: Get the Right Tech and Team

    • Productivity And Self-Care: TCOY (Take Care Of Yourself) To TCB

    • Draw The Line: Boundaries and Burnout

Your dream is waiting.

Start building your business the right way!

About your coach


Hi there! I’m Jess, an entrepreneur, a strategist, a former nonprofit fundraiser, a cat lady, a Michigander turned Los Angeleno, and a matcha tea appreciator. 

I’m passionate about helping entrepreneurs build calm, profitable, and scalable businesses. And as an entrepreneur myself, I know the struggle of finding the right support that fits your budget and goals, not stuff that makes your life more complicated.  

My background in marketing, brand management, communications development, fundraising, and event management has given me a unique lens on what it takes for new companies to become profitable and sustainable. I can’t wait to support you and help supercharge your business!

FAQs

WHAT CAN I EXPECT TO GET DONE IN THIS COURSE?

This course is for new entrepreneurs or freelancers with flair who want foundational business skills and strategies that help create a profitable, calm, and fun business. You can expect to learn the best practices in each of the 5 areas of business (marketing, sales, packaging and pricing, admin and systems, and mindset and goals) that every successful business has, no matter their industry, size, or revenue model.


I ONLY NEED A LITTLE BIT OF HELP. SHOULD I BUY THIS COURSE?

In short, yes! I designed this course with you in mind—it’s short and packed with actionable guidance for filling in gaps in your skillset and a plan to move forward.


WHAT IF I'M NOT READY TO START NOW? HOW LONG DO I HAVE ACCESS TO THIS COURSE?

1 (one) year from your purchase date.


I’VE HAD A BUSINESS FOR A FEW YEARS. WILL I GET ANYTHING OUT OF THIS COURSE?

Here's what I think: you’re on this page for a reason. Maybe you suspect that you could be making more with less effort, or you missed a few skills along the way that can help you level up, or you want a fun community to support you. What I know is this: spending time on your business now, together, will take it further faster than you could take it alone.


WHAT IF I DON’T HAVE A BUSINESS YET? IS THIS THE RIGHT THING FOR ME?

This program is perfect for entrepreneurs and close-to-entrepreneurs who want everything they need to get up and running with the essentials of building a business. This content will supercharge your efforts no matter where you’re starting off.  


I’M REALLY BUSY. WHAT IF I DON’T HAVE TIME TO DO THIS COURSE RIGHT NOW?

Let me ask you this—are you willing to make space in your life to make changes that free up your time?

This course is designed to help you build your business with less stress, repetition, and worry. I’ve condensed and curated the content so you can spend less time researching, pulling your hair out, and throwing your $$ away on actions that don’t work. And it IS a commitment of your time. 

Are you willing to spend your time now moving your business forward further than you can flying solo!


IS THERE A PAYMENT PLAN?

Email us at contact@backbone-business.com and let's see what we can do!


ARE THERE REFUNDS? WHAT’S YOUR GUARANTEE?

No refunds will be given. Please read our program terms.

Please make your decision carefully—my team and I are here to support you and will do our part to help you WIN. To that point, I make no guarantee of your progress or success. Developing any business requires you to show up and do the work. I cannot promise any specific revenue, new programs, or personal growth during or after this course. What I CAN promise is to show up 100% for you and support you during our calls with skills and techniques that I know work for entrepreneurs like you. Are you ready to get started?